Benefits of Video Marketing for your Business

The world of marketing is constantly evolving. Before marketing was limited to print and television advertising, door knocking, or a simple website. Nowadays marketing requires much less work to reach the same number of customers. One of our favorite marketing tools is videography.

Videography has been around since the invention of film and in its early day’s marketing was limited to advertisements on television.  Print marketing has always been a powerful marketing tool, but now social media marketing has taken off and has become extremely useful for marketing your business.

As well as television and print marketing, there is another marketing miracle that businesses have access to; video marketing. Video marketing is the newest marketing technique available on the market today. It involves using short videos with marketing messages to help you advertise your product, normally through marketing channels like Youtube, Facebook and Instagram.

What makes video marketing so effective?

Your marketing video should be interesting enough to draw people in and make them want to learn more about your business. An excellent marketing video will take some time to develop but it is well worth the investment of time and money as they can help bring traffic and awareness to your business and the services and products you provide.

The benefits of video marketing are endless because it is a simple, cost-effective marketing method that can be used by any business. The most effective marketing videos have iconic branding with short concise marketing messages; they are marketing videos that are short, simple, and to the point.  Video marketing can be used for marketing anything from products to events; video marketing has no boundaries so it is a marketing method that should not be overlooked by any business.

Video is the way to Advertise in 2022

Marketing videos are growing as a marketing tool of choice for marketing professionals. They are no longer the reserve of large businesses, marketing videos can be used by any business from start-ups to multinational corporations.

As marketing evolves, businesses are taking every necessary step to ensure their marketing efforts are reaching their target audience. While business marketing used to revolve around a traditional 30-second commercial or audio advertisement, savvy marketing experts have discovered the benefits of marketing content on video in order to reach today’s consumers.

Increased Brand Recognition

  • Brand Awareness

  • Expand your Reach

  • Show Off your Products

  • Lead Generation

Builds Trust with Consumers

  • Improves Customer Service
  • Improved Customer Loyalty and Engagement
  • Increased Social Media Engagement (Shareability)

Increased Website Traffic

  • Improved Search engine Results
  • Increased Conversion Rates
  • Conversions and Sales
  • Cost per view decreases, which increases ROI

Increased Brand Recognition

Video is a great way to increase brand awareness and visibility. Video allows you to show off your company in a unique, dynamic way that makes a big impact on viewers. Video marketing also captures people’s attention for longer than other forms of marketing – which means they’re more likely to remember your brand when they need it! Video is an easy medium for your business to get started with that can have a huge impact on brand visibility – which leads to more sales. Video also works really well when paired with other types of marketing, like social media and Google Adwords campaigns.

Builds Trust with Consumers

Video has the power to show off special products or services that may not be possible in just a picture or text. Video also has the added benefit of being very engaging. People are more likely to watch videos compared to reading pages of long blog posts, meaning your Video Marketing campaign is more likely to reach its goal compared to other forms of marketing!

As previously stated, Video Marketing can help people recognize your brand on social media and on search engines. Video Marketing increases your brand awareness, allowing people to find you on social media and in search results when they are looking for a product or service that you offer.

As part of this Video Marketing campaign, it can also help show off your products, services, company culture, and expertise by giving potential customers the opportunity to see what you have to offer. Video Marketing can help provide information about your company or product line that might be hard to show in pictures alone. Video is an engaging, personal way of promoting your products and services on social media platforms such as Facebook, Twitter, Instagram and YouTube. Video can also expand your reach by allowing you to publish these quick videos on social media sites such as Snapchat and Vine. Video Marketing is the fourth benefit you will receive from this campaign. Video can provide more information about your company or product line that might be difficult to show in a picture or blog post alone! Video helps make it easier for people to understand what you do.

Improves Customer Service

Video provides additional information that can help answer questions about your business or the services you offer, making it easier for customers to understand the company’s perspective. Video Marketing is another way for companies to keep their audience engaged and provide quick access to information about what they do. 

Increased Website Traffic

Video is a great way to increase website traffic. Video can be used on your homepage, product pages, or blog posts. Video allows people to see who you are and what your company is about before they make the decision to visit your site. Video also has the ability to show ‘social proof’ – which means that people will take you more seriously.

The second benefit of Video Marketing is that it can bring an increased amount of traffic to your company website and social media pages. In fact, according to Animoto, 86% of marketers stated that Video Marketing gave their business a better return on investment than other forms of digital marketing! Video also gives Search Engine Optimization (SEO) a boost. Video can provide value to your relevant keywords, making it easier for search engines to find you and drive more traffic to your website.

Video is trending upward in popularity. A marketing video will help you tell your business’ story and show people what makes your business different. It will take time and effort but your marketing video will become your favorite marketing tool and a marketing asset that will do your marketing for you.

Contact us for your free consultation.